Carly works to elevate luxury brands through strategic partnerships, public relations, experiential marketing, new media & emerging technology.
I'm passionate about driving connection and growth across industries — primarily in the luxury sector. My background spans journalism, public relations, media and photography, marketing and partnerships, event and experiential activations, and business development to form a holistic view of the communication and engagement between B2B and B2C audiences.
In today's dynamic environment and with the digital landscape reshaping the way we communicate, connect, and conduct business — I've immersed myself in the world of emerging technology to learn what innovations and opportunities are at the forefront, from immersive virtual experiences to interactive multimedia content. This knowledge allows me to drive the adaptation of new media and marketing platforms, engage audiences in new ways, leverage data for insights and trends, and craft compelling, viral narratives that make a meaningful impact.
In short, I believe emerging technology is the pulse of modern PR, media, marketing, and business development. It's the catalyst that propels growth, shaping the way we tell stories, engage audiences, and deliver results; especially in the luxury market, as those consumers lead early adoption. Serving as an independent contractor and consultant allows me to combine these disciplines in multiple roles.
Services —
PR Strategy & Implementation
Pitch & Press Release Development
Media Lists & Relations
Media Prepping & Training
Brand Management & Media Monitoring
Press Kit & Results Reporting
Distribution Strategy
Daily News Briefings
Speaking Engagement & Award Submissions
Photography & Content Creation
Celebrity & Influencer Relations
Social Media Takeovers
Talent Booking
Marketing Materials Design
Brand Partnerships
Business Development
Newsletter Creation
Podcast Development
Click to view press kit designs & marketing materials — example below.
Of Note —
Carly has earned clients well over 600+ media features — spanning niche publications, podcasts, and broadcasts, to national outlets such as ABC News, Good Morning America, CBS News, Inside Edition, New York Times, CNN, Forbes Middle East, The Kelly Clarkson Show, Huffington Post, Business Insider, etc. She has represented international celebrity and royal wedding vendors, as well as non-profits, musicians, hospitality properties, and more.
Selected for the LinkedIn Creator Accelerator: Technology & Innovation Program for 2022. | Carly was selected for the second-ever class of LinkedIn’s Creator Accelerator Program focused on technology & innovation, made for 120 subject-matter experts on topics that span the world of technology, innovation, and the future of work: from the impact of artificial intelligence on work, how Web3 can change the world, diversity & equity in tech, to the rapidly changing creator economy.
Carly was named the ‘Qwoted Top 100 in PR’ for 2022 — a collection of the best public relations professionals with the best stories to tell and the most compelling way of telling them, based on feedback from Qwoted's media users including response speed to reporters; number of positive interactions/conversations; reporter ranking; and hit rate of pitches to positive replies from media.
Carly started the Women in Web3 podcast, which had 1,500 monthly downloads. She booked and interviewed industry experts like Avery Akkineni of Vayner3; BFF's Jaime Schmidt; serial entrepreneur Ty Haney; Debbie Soon and Randi Zuckerberg for HUG; and more.
She also started the Women in Emerging Tech newsletter, which she grew to over 5,000 subscribers — with a goal to make the emerging tech space more accessible to everyone.
Carly was a regular guest on other emerging tech and new media podcasts — like Shira Lazar's Inside Web3 podcast, Myosin's W3G podcast, Lauren Ingram's Women of Web3 podcast, as well as Twitter Spaces like Rug Radio, and IRL events like DCENTRAL Miami, DC Startup Week, Women’s Entrepreneurship Day Organization 2022 Summit, Women Web3 Miami at Art Basel, NFT NYC, etc.
Carly was named a Top Web3 LinkedIn Content Creator for 2022 and a Top Woman of the Metaverse by GMW3.